How Recruiters Can Master Email Marketing

How Recruiters Can Master Email Marketing Emails love them or loathe them, they are very effective for recruitment marketing, for reaching both  clients and candidates. What are the elements of a successful email marketing strategy? We spoke to  Tamsin Fox-Davies,  Senior Development Manager at  Constant Contact  and you could listen to the chat below. Dont forget to  subscribe to the Employer Branding Podcast. Why is  email marketing still important? I think of it as the powerhouse of your digital marketing. So, social media and different social media channels now get more buzz, but at the end of the day, people spend most time, most often, in their email inbox. So, thats where you can hit them. I have an exercise that I often do when Im speaking to small business audiences, and Ill ask people to put their hand up if theyve used Facebook, Twitter or LinkedIn that day. Somewhere between a third to two thirds of people might put their hand up. And I say, Okay, right. Now put your hand up if youve used Instagram, YouTube or Pinterest for your business today. And fewer people put their hand up. It depends on how tech-savvy the audience is. And then I say, Okay, who has used email for their business today? And everybody puts their hand up unless theyre those obstinate people that will never put their hands up for anything. Thats really the easiest way to show the prevalence that email still has in our business culture. Its just the fa ct that you can actually get to people when you want to. Theres even some interesting statistics that show the extent to which people will go on to make a purchase from an organisation if theyve received an email from them, but they didnt even open the email. Just that fact of showing up consistently in front of people is a benefit in itself. Are emails more  trusted than social media? I dont know that its a case of more trusted, because we all get spam emails or things that we think might be spam and then we look at them suspiciously and delete them right away unless you are my mother who has ended up with some viruses at odd times, but now she knows to ask me, which is an improvement. I dont think its a case of trust. I think its a case of what you expect that medium to do. So, for example, we are very pro opt-in email. We absolutely do not believe in spam and in fact if youve bought a mailing list, you cannot use it with Constant Contact. So, what I think is a benefit of opted-in email communications is that people have actually put their hand up and said, Yes, I do want to hear from this organisation on these subjects because, you know, a proper email opt-in tells you what youre actually going to get. People then expect it and they accept it as well. If the expectation has been set appropriately and their expectations been met, theyre getting what they want out of it. I think with LinkedIn messages, its not the medium, but its the way people use them. I find that a lot of the LinkedIn messages that I get are out-of-the-blue from people Ive never heard of, Im going to delete that unless its really funny, normally. And Ive only had a couple of those ever, ones that have been really humorous and Ive actually thought, You know what, Im going to look a little bit deeper into this. But yeah, same with Twitter direct messages. I think its great now that you can actually its made easier for you to DM people who arent necessarily following you because there is always that problem where youd get someone saying DM me and youd be like, I cant because youre not following me. But I can see people are already starting to abuse that which is out-of-the-blue sales messages. So, its not the medium, its how you use it. How do you create an email subject line  that gets people clicking? What a lot of people dont realise is that the only purpose of a subject line is to get your email opened, right? So, think about that. Its the only purpose. Its not to necessarily provide education in itself. Its only job is to get that email opened. And most people dont look at them in that way at all. Now, saying that, if I get an email from you and it says, Free Chocolate in the subject line, there sure as hell better be some free chocolate in there or Im coming for you, basically. So, you dont want to be misleading about it. You want to make sure that its giving people a flavour of why they should actually open that newsletter and theres a few key rules. Theres something that we like to call the 2-2-2 principle which is that youve got two seconds to grab peoples attention. The first two words are the most important. And you have to get them to take action today. So, what that means is peoples attention spans are short. Youve got two seconds to grab their attention. So, what you want to do is use relatively short words. You want to keep the whole thing pretty short as well, around five words is probably the maximum that you should have in an email newsletter subject line. It should be very clear- what youre offering by people opening your email. When we say the first two words are the most important, what weve found is that people will read the first two words of the subject line and then decide whether theyre even going to bother reading the rest of the subject line. Not open the email, but even the rest of the subject line. Yeah, I know, its crazy. And you have to give them some reason thats compelling for them to open that email no w because what happens is, when people are sorting through their email inboxes and I do it and you do it and everybody else does it or we do it subconsciously, is that as youre looking down your inbox, youre kind of going through the Now, Later, or Never process. You want to be in the Now pile. How can you combine email marketing with social media? There are a couple of different ways. I would say that the first thing that you want to think about is actually how you can use social media to build your list. In fact, let me just give a bit of context here. Social media tends to create different types of relationships than email, at different rates. What you can do is you can use the power of both of those types of relationships to really help you. So, email will create very relationships of building that feeling of trust and understanding very quickly because youre constantly showing up in their inbox and they see you and they see your face. But your number of people youre contacting tends to be smaller because they have to opt-in to you. If youre doing things right, they have to opt-in to you, which is what I thoroughly recommend. However, on social media, you can much more quickly reach a larger number of people, but the relationships there tend to be a little bit more tenuous. I actually think of social media as more of a broa dcast medium than email, really. For example, I have some very close friends that I met through social channels, but we didnt become friends and we didnt take the relationship to a more personal level than just Twitter or Facebook until we actually moved away from those channels. So, it was when we decided to have a phone call or meet up for coffee or something like that. Heres how you can use the benefit of both of those things because ideally what you want to do is to get everybody who is on our email mailing list, connected with you on all dominant social channels. Also, get the majority of your social followers and fans onto your mailing list. Youre never going to get 100% of that. The numbers will skew more towards one side than the other, but thats what you should aim for. So, there are a number of good things that you can do. First of all, actually linking back to your website from your social profiles and your newsletter and have a landing page on your website that is designed to get them to find out more. I think the first time I saw someone do that really well was a friend of mine. Hes based in the west, Peter Shankman. Hes quite well known in PR circles. He had his Twitter bio linked to a page on his website that was titled So you found me on Twitter. He gave a bit more of a detailed bio, he explained what kind of stuff he posted. Thats a g reat place to also add in a sign-up link for your mailing list because if Ive gone through the bother of actually clicking on your link in your bio, I probably want to know more. So, thats one great way. Connect with Tamsin on Twitter @tamsinfd and be sure to subscribe to the Employer Branding Podcast.

Writing a Resume With No Experience

Writing a Resume With No ExperienceWriting a resume is not as easy as it sounds. There are many things to consider when creating a resume for a job opening or any other type of job you may be seeking. As a result, knowing exactly what to include is the key to your success.There are many jobs that do not require any experience. In many cases, this type of work does not require any specific educational qualification. This is why having no experience can be such a good advantage. All it takes is a commitment to learning and a desire to get out there and make a difference in your career.Of course, there are some jobs that are so specific that the need for an applicant with no experience is rather obvious. While it is possible to apply to some of these positions, you should not allow yourself to get over enthusiastic. It is important to have a focus on what is required. Having nothing to show for your time and effort is not a good thing.Writing a resume can also help you to impress employ ers. In this day and age, people generally want to hear from those who are successful and have succeeded in their careers. Having no experience is not something that should scare you off. Simply stating your goals and aspirations will usually suffice.Additionally, you want to make sure that you do not lie about anything on your resume. Simply stating that you have no experience is not going to convince the employer that you are a good choice for the position. On the contrary, by being honest, you are much more likely to impress the employer and land the job. At the same time, this can also help you avoid being a failure in the future.Getting into a career advancement often takes a little bit of effort on your part. As a result, you should be able to look at your resume and be excited about the potential for making a difference in your life. You can also take this opportunity to prove that you are an intelligent person with a positive attitude.Getting into a career advancement is not always the easiest thing to do. Many individuals are not aware of the opportunities they are looking for. Thus, they are not as prepared as they could be. By writing a resume, you can begin the process of making a difference in your career today.By taking advantage of all of the resources available to you, you can increase your chances of getting hired with no experience. It is not difficult to get started either. Take the time to learn about the different types of resumes available, and then utilize them to your benefit.

Physical therapy jobs for PTs in demand

Physical therapy jobs for PTs in demand If you love to be wanted, you will love being a PT or physical therapy assistant. PTs   and physical therapy jobs are in  huge  demand over the long-term: an aging population and those suffering as a result of accidents or sports injuries benefit from an experienced physical therapist. (This scenario is positive for increased earnings potential, too.) Physical therapy jobs PTs  create individualized programs to improve patients’ mobility or decrease pain. PTs and PTAs are integral in rehabilitating patients with injuries or chronically ill people. Chronic illnesses like obesity and diabetes can reduce the patient’s ability to move. Although PTs can work in almost any employment setting, many full-time employees work in nursing homes, private doctor/sports medicine/functional medicine offices, and hospitals. Others want a flexible work schedule or they may want to travel. PTs can enjoy a fulfilling  career on their own terms  by working as a contract or per diem employee.  Staffing agencies  such as Sunbelt Staffing have many clients in need of PTs. They make career freedom a reality! Physical therapy jobs, including full-time, part-time, contract, or per diem assignments, can help you earn a great living while enjoying life!

My son was accepted to Juilliard!

My son was accepted to Juilliard! This is my son on registration day at Juilliard. We are so excited. But not surprised. Thats what happens when you work this hard. You are not surprised. I am told its rare for a kid to get into Juilliard on the first try. Kids audition for three, four, five years before they get in. And thats what we would have done. So we sort of, in the back of our heads, thought this is just what we are doing. We are excited  that he only had to audition one time to get in. The commitment did not come easily. And each step of the way  Id ask for reassurance. When I was trying to decide if wed drive 8 hours to take cello lessons with Gilda Barston, I asked the person who first told me my son had talent: Jean Dexter. I said, Arent there other teachers as good as Gilda who are closer? And she said, No. When Gilda told us wed have to drive twice a week, I said to her, I feel crazy doing  this for a seven-year-old boy. She told me, Well. If you dont want to drive here, you could just move here. When he was eleven, and I told people we were moving from Wisconsin to Pennsylvania to take lessons with Amy Barston, nearly everyone  in the cello community said, Thats a great idea. Parents who are cello parents say we. Parents who are not cello parents say, Dont you mean your child, not you? But I mean we. The sacrifice a parent makes to get a kid to this spot is huge. Which is not to minimize a  kids sacrifice. Mine  has given up a normal childhood. He started driving 8 hours a week to the Music Institute of Chicago when he was six. By age seven it was 16 hours a week.  The year he was nine we spent more than 60 days in a hotel. The year he was ten he had status in the frequent flier program with American Airlines. He traveled so much for cello that when he joined sports teams, he couldnt play the games because he had cello on Saturdays. He had bags under his eyes every Wednesday  because his cello class on Tuesday was for high schoolers so it ended at 10pm. He went to sleep with headaches. He skipped meals because of  sores in his mouth. I was the family breadwinner and the family cello parent. I took conference calls between cello classes, and I did webinars from the piano  teachers studio. I ended up in the hospital from stress, and I hired a driver. And if you think cello lessons are expensive,  they are nothing compared to a full-time driver. People are not shocked by their own achievements. People are shocked by luck. But luck isnt what changes us.  Being brave enough to give up a lot to get what we want is what changes us. Here is the story of the gradual acceptance of an overwhelming goal: July  2011   I took my son to cello camp when he was six years old. Six hours of cello classes a day. I told my family wed definitely come home early. But we didnt. July  2011   I tell  the orchestra teacher, Carol Ourada, that my son is too young and we are not going to attend her class. She says, Just stay! Hell learn fast! I still have no idea how  he knew what to play. August 2011   As promised, cello camp shows me a new perspective:  My  son was the only kid  who watched TV during the breaks. All the  other kids practiced. August 2012   Wherever we go we take the cello. And look for someone to practice with him.  The teacher screams at me: YOU  have to learn to practice with him! November 2011   The deeper we get into cello the more  rigid the rules. No trying out  new songs until the teacher says ok. No bad bow holds. No jumping around in the lesson. June  2012   This level of commitment would not be possible without a group  of other parents and children doing the same thing. I start to see end-of-year recitals as a celebration of community. October 2012   I read that specific details a child includes in a drawing  reveals how the child  sees the world. My son  draws a  self-portrait  that includes his own ear drums. November 2012   I have no idea what Im doing when we practice. I discover  Elizabeth Means, who  practices with him each day during our trip  to New York City. December 2012   I start to notice  patterns among kids who gave up their childhood to be great at something. Families relocate. Parents divorce. Coffers are empty, or bankrupt. April  2013   I start working during our drive so I get in enough hours to make  enough money. I reorganized all my  work so the majority of it is can be done on the phone. May  2013   As hes getting ready to play at a black-tie event, he seems grown up and focused in a way that shocks me. I vow to do all  I can so he can  be a performer. May 2013   In  Chicago for a recital. I buy a scooter so he can play around like a normal kid.  On way home I faint from stress. He rides along in the ambulance. August 2013   I read its important to downplay talent. I say, Youre a hard worker!  and I love you  because youre you, not because of  cello. He says, Thats not true! November 2013   My son  sees kids making friends at school. He wants to go to school, but he realizes that actually, he has no time for school. February 2014   I worry I am not spending enough time with my older son. I keep telling myself music is about  more than playing music so its ok to invest so much time. February 2014   We start seeing  a child psychologist to help with the pressures of cello. Its a tossup as to who  the psychologist is helping more: me or my son. April 2014   I start to admit that the driving time is hurting  everyone in the family.  Some weeks we spend more time in the car than practicing. August 2014   My son starts  piano to help with cello.  I tell him we are buying a cheap piano and I am not practicing with him. Months  later I retract both statements. June 2015   I scale back the goals for my company so I can focus more on cello. I am shocked that the board members encourage me. April 2016   Practicing is constantly difficult.  When he was younger and bows were cheaper, I broke two. Now I hurl sheet music at the wall. No cello mom is surprised. May 2016   The  cello teacher has cancer. Our lessons focus on sadness and death. July 2016 I worry about overcommitting at too young an age. We spend a day developing plan B. August 2016   We travel across  the country meeting teachers to  figure out what to do next. December 2016   We move  to Swarthmore to study cello with Amy Barston. Amy gives him four lessons a week and he practices three hours a day. May  2017   He applies for Juilliard. At eleven years old, he  is the youngest cellist accepted.

Body Language Tips How to Impress Anyone Quickly and Easily - Career Sidekick

Body Language Tips How to Impress Anyone Quickly and Easily - Career Sidekick Body Language Tips: How to Impress Anyone Quickly and Easily Misc Tips / https://www.edenscott.com/blog People judge you with their eyes before anything else when they meet you, so your body language is important in making a first impression and being remembered.Practicing strong, impressive body language can change your career whether youre interviewing for jobs,networking, asking for a raise, or anything else.This article is going to quickly walk you through the most powerful, easy-to-implement body language tips so you can start making a great first impression with everyone you meetBest Body Language Tips For Making A Great Impression:1. Eye contactMaintaining eye contact shows confidence. Avoiding eye contact shows submission, nervousness, and a lack of confidence especially while speaking.And the best way to build strong eye contact is to practice in everyday situations.That way when youre in a big moment itll happen naturally. The biggest mistake you can make is waiting until important moments to start *trying* to maintain eye contact. Its much eas ier to just build a habit of it by trying right now, and every day.Pay extra attention to your eye contact while talking. Most people can quickly learn to maintain good eye contact while listening, but find it harder to do when speaking.If you practice being aware of your eye contact in every interaction you have, youll find it very easy to maintain eye contact in high-pressure situations where body language counts for a lot!2. Your standing postureStand with your head straight when you walk. Imagine a string is pulling you up from the top of your head. Tuck your chin in slightly.Walk slowly and calmly. Ever see a CEO rushing around, running to catch a door as its closing, or anything like that? Heck no. You havent.They move slowly, confidently and deliberately.So relax, move slowly and walk as if youre confident and not worried. I dont mean that if youre going on an interview you should walk at half of your normal speed down the hallway and make people wait. But avoid any actions t hat seem panicky. Important people dont run around in a panic.3. Your sitting postureHow you sit is as important as any body language tip. Especially in job interviews.Sit in an open stance. Try to take up a lot of space. Dont scrunch into a small space with your arms or legs folded. Taking up more space shows confidence. Its called a power position or power stance.This is how *not* to sit. Notice this person is making themself small and appearing closed off. You cant even see their face yet you can tell theyre not confident! This is the opposite of a power stance.Crossing your arms or folding your hands is a defensive posture. It shows youre hesitant, closed off, worried, etc. So avoid doing it. Keep your arms open. On your sides, on the table, etc.Every once in a while, when youre just meeting with friends or in a low-pressure situation, try to take up as much space as possible. Spread your arms out. Put your hand far out on the table, as far as it can reach, and leave it there. I t feels good. Youll seeDont do this in an interview, but remember that feeling. Thats how you should feel. Never make yourself smaller or cross your arms out of nervousness or fear. Itll just make you more nervous and apprehensive. Not good!One more thing: Dont fidget. Its distracting and is another sign that youre uncomfortable nervous.Just like the eye contact, practice being aware of fidgeting in small, everyday situations. You cant just turn it off in a big moment if you havent been practicing. Itll be almost impossible. So notice when youre fidgeting or tapping your hands/feet while talking to friends or family.That way when you get into a big moment, your powerful body language will be second-nature.4. Practice smilingThis shows confidence. It shows youre relaxed and having a good time. And itll make people more attracted to being around you.You want to seem like you enjoy your work, and youre enjoying the conversation with whoever youre talking to. Smiling is one of the easie st ways to do it.Its okay to feel a bit nervous in a conversation. It happens to everyone. But try to avoid clenching your jaw, wrinkling your face or looking tense. People can sense this stuff immediately and itll change how they remember the interaction (and not in a good way).5. Practice your handshakeNot too hard, not too soft. Keep it firm and confident but dont try to squeeze the life out of their hand like its a fight to the death!Practice with friends, your parents, siblings, etc.Believe it or not, recruitersand hiring managers *love* to talk about your handshake after an interview. But only if it was bad (extremely soft, ridiculously hard, etc.)If you get a halfway decent handshake thats normal, it wont be an issue and nobody will think twice about it. This is one of those body language tips where you just need to be decent at it. You dont need the worlds best handshake. Thats the good news.6. Dress the partJust like someone instantly judges your body language, facial expre ssion and posture when they meet you, they also judge what you wear. If youre going for a job interview, wear fitted clothes that look GREAT, and if in doubt over-dress a little bit. This is one of the things I recently covered in my interview dos and donts article.Its better to be a little bit over-dressed. If the company seems to wear business casual, wear a tie. If the company dresses very casual (jeans, etc.), wear business casual instead (slacks, a shirt tucked in, no tie).Good Body Language Starts With These TipsYou now know the 6 best and most important body language tips that you can use to be more impressive in negotiations, networking events and first meetings, and of course job interviews!Use this as a checklist as you practice in everyday interactions! (If you read the article and didnt skip to the bottom, youll know why practicing NOW is so important instead of just waiting until the big moment and hoping you can change all of these body language habits at once. Because its extremely difficult that way, if not impossible).If you do this and make an effort to practice and notice your body language in everyday situations, youll also have good language in high-pressure situations where youre counting on your body language to portray the right image.

5 reasons why you should exercise more during exam periods - Debut

5 reasons why you should exercise more during exam periods - Debut This post was written by an external contributor.  Jacob Phillips highlights the benefits of being physically active during exam periods.   It’s safe to say that exam season can often be an incredibly stressful time for students. Contact hours disappear, there’s very little advice on what revision you should do and in order to get a space in the library you have to get up at an unrealistically early hour. However, while it may seem that spending as much time as possible revising will lead to a boost to your grades, this can prove to be counterproductive. Spending time away from revision or having a non-academic focus can help balance the workload of exam seasons and prevent you from falling into a constant state of procrastination. One way to do this is through exercising or through similar methods such as mindfulness. Here are just a few reasons why you should exercise more than usual while revising. You have the time Although losing contact hours can seem daunting, it can also be a fantastic opportunity as you are able to conduct when you get to study. With many exams taking place in late spring or early summer, the days are nice and long and this provides a greater opportunity to get out and exercise. Spent lots of your time at the library? Why not end your day by going for a run in the evening sun, or alternatively why not use exercise as motivation to get up early? If you’ve already exercised before lunch time then you still have the rest of the day to study. Exercising relieves stress Exams can be incredibly stressful. Often tight deadlines can lead to long days and may leave you feeling as if you have achieved very little. Exercise can be the answer to this. Not only does it naturally relax you, but it will also leave you with a sense of achievement and progress. In addition, having a non-academic goal alongside your studies means that you can have something to distract yourself from revision when you’re away from the library. It makes you organised Regularly exercising also may provide your day with structure. Rather than remain in the library all day, why not break up your time with some exercise? This may help to break things up into much more manageable chunks and help tackle the constant pressure of revision. By using exercise to help you maintain a balanced lifestyle, you may find that you’ll be able to get an unexpected amount of work done throughout the day It gives you a productive way to procrastinate If youre not a superhero and, like me, find yourself distracted by your phone, what someone’s chatting about in the library or what that squirrel is upto outside the window (sadly a real revision pastime of mine) why not be productive with your procrastination and exercise? By going to the gym for an hour or going for a quick run or stretch you may find yourself re-energised. You’ll be able to give your mind a well earned rest, and it may even give you something to look forward to while revising. You’ll sleep better Unsurprisingly exercise often tires you out. Not only will it have the benefit of taking you to bed slightly earlier than normal, but it will also improve your nights sleep. Having a good long rest will mean that you will wake up fresh and well recovered, ready to start the next day’s revision. Going to bed earlier will also often wake you up slightly earlier, which in turn will make it that little bit easier to clinch that all important library seat. Download Debut  and  connect with us on  Facebook,  Twitter  and  LinkedIn  for more careers insights.

Getting A Good Nights Sleep Before A Crucial Interview - Margaret Buj - Interview Coach

Getting A Good Nights Sleep Before A Crucial Interview Around 30% of people in the UK are sleep deprived, according to a report by the Mental Health Foundation, with many not enjoying the required minimum seven to nine hours of sleep per night. If you have an important interview coming up and you need to be alert, calm, and focused, then making quality sleep a priority is key. Interviews these days can be tough particularly when they are competency based. You may be required to recall specific figures, dates, and numbers, but as proven in a 2018 study published in the  Journal of Experimental Psychology, poor sleep hampers memory, focus, and concentration. Bright eyed and bushy tailed takes on a whole new importance when you are called upon to  shine before a recruiter. Follow these tips for a good nights sleep. Consider Sleeping Alone The Night Prior To The Interview You may enjoy  snoozing with your loved one  at night, but if you have different sleep schedules or your partner snores or is restless, just this one night, consider sleeping in separate rooms. Remember that in addition to sleeping a set number of hours, you also need to  enjoy good sleep quality  if you are to wake up feeling refreshed and focused. Sleep quality involves two vital things: falling asleep within half an hour of getting into bed, and waking up no more than once during the night. If you have a partner who moves a lot while sleeping, or who stays up late watching television or playing games on devices, the chances are, you will be waking up frequently and never making it to the ultra restorative stage of deep sleep. Exercise The Day Before The Interview A large-scale survey  carried out in 2013  found that exercise is an excellent way to achieve a good nights sleep. The poll found that those who engaged in vigorous, moderate, and even light exercise were more likely to report that they slept well every night, than those leading sedentary lives. Moreover, over two third of vigorous exercisers said they rarely or never had insomnia. When it comes to sleep and exercise, the relationship is definitely bi-directional, however. That is, if you sleep poorly, you will most likely feel less inclined to take part in an intense workout. Practice Progressive Muscle Relaxation And Other Stress Relieving Techniques You may have avoided coffee in the afternoon, been to the gym for a workout, had a nice relaxing bath, and still lie in bed with your eyes wide open, due to worry about the interview the next day. This is the time to keep your fight or flight response in check with progressive muscle relaxation. Just squeeze every single muscle in your body that you can, starting with the toes and moving up to the face. Squeeze the muscles for a few seconds then release, working your way slowly through various muscle groups. You can also try a relaxation app like Calm or Breathe to practice meditation and/or breathing.  Holistic practices like meditation, yoga and controlled breathing have been found in numerous studies to lower stress hormone levels, putting you on the right track to a good nights sleep. Sleeping in a quiet, dark room, staying active, and battling stress in the days leading up to an important interview can help you enjoy good sleep quality. Ultimately, the more prepared you are for your interview, the more likely you are to rest at ease. In the weeks or days before the big day, practice competency-based questions and answers with a mentor or friend until your answers feel like second nature. Nothing beats going to bed knowing that you have all the answers you need, even to the most challenging questions you may be asked.

Stop and think whats your 3% -

Stop and think whats your 3% - When work is challenging and meaningful, it is one place where people are happiest! At least, that is what Peter Weddle of Weddles said in his talk at the Career Management Alliance seminar. (Be sure to read yesterdays post Its not a come as you are job market.) He asserted that if you have courage, you can break out of the box you create for yourself and take charge of your own career. I liked this advice, as it echoes what I always tell my clients You drive your own career bus. YOU are in charge of what direction you go, and you have choices about where to go next. Weddle explained that the genome project taught us that humans are 97% similar! So, he suggested that we each offer 3% that is special and unique. Have you thought about that 3%? You need to focus and purposefully identify what you have to offer that makes you stand out from everyone else. Its not enough to assume that its obvious or that everyone will recognize your talents. Stop, outline what you have to offer and focus on your goals. Then, move forward with intent. Have you ever gone for a drive, but didnt plan exactly where you wanted to end up? If you were lucky, you ended up at a great place for dinner or a nice spot to enjoy a water view. Other times, you just sort of drove and drove, but never really got anywhere? Sound familiar? You dont want to take that chance with your career. Weddle points out that the global markets are unforgiving. Stay tuned for more from Peters talk about what employers are seeking. Need help to market your best skills? Peter says that EVERYONE can be an A-player. I can show you how! Contact me for help with your search. photo by adobemac